Fort Worth, TX - February 11, 2010 - Morton's BMW Motorcycles of Fredericksburg, Virginia, has donated custom-printed t-shirts to the 2010 CCS Daytona Bike Week Safety Crew.

"Through our own racing efforts, all of us at Morton's BMW know how important it is to have experienced safety workers at racing events, especially at high-speed race tracks like Daytona." said Jeff Massey, owner of Morton's BMW. "We've raced at Daytona in the past, and we recognize the value of the team CCS has put together. We welcome the opportunity to offer this small token of thanks to those hard-working individuals."

"This is a very pleasant and unexpected surprise, and we greatly appreciate the Morton's BMW donation." said Kevin Elliott, President of American SportBike Racing Association. "We know the shirts will become treasured keepsakes by the members of our safety crew."

"Everyone wants to work at Daytona," Mr. Elliott added, "so we hand-pick these workers from the "best of the best" in the country. All spots have been filled for the 2010 Bike Week crew, and we know they'll do an excellent job as they have in the past."

About the CCS Safety Crew:
The CCS Safety Crew is a large group of experienced individuals from all over the United States and parts of Canada. Safety Crew members have the opportunity to work during ASRA Pro and Championship Cup Series races throughout America, including the prestigious race tracks like Daytona International Speedway. The American Sportbike Racing Association, parent company of CCS, has been staffing Daytona roadracing events with safety workers since October 2008.

Additional donations to the CCS Safety Crew are welcome. To learn more about how to become involved, visit or call 817-246-1127.

About Morton's BMW Motorcycles:
Morton's BMW Morton's BMW Motorcycles is a full-service BMW motorcycle dealership located in Fredericksburg, VA. Now celebrating its 40th year as a franchised BMW dealership, it has been owned and operated by Jeff Massey since 1979, when he and his brother bought the company from their uncle.

The company's experienced staff and technicians are all BMW motorcycle enthusiasts. The company has sponsored some of the best BMW racers in the country, including national champions Nate Kern and Stuart Beatson, Steve Kennedy, Richard Cooper, and David White. For more information, visit or call 540-891-9844.

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